2013 PGA Expo E-Kit
Dear Media Friends & Colleagues,

Below, please find the 2013 PGA Expo electronic press kit for your planning and coverage convenience. The table of contents link directly to detailed information.

The 2013 PGA Expo, Aug. 19-21, in Las Vegas, features the most extensive showing of top golf brands and pre-registered industry professionals to participate in the annual industry event in recent years.

Market leaders such as Callaway Golf, COBRA PUMA GOLF, Nike Golf, PING, TaylorMade Golf and Wilson Golf among others will showcase their newest equipment at the 2013 PGA Expo. Nearly 100 golf and resort lifestyle apparel brands will feature their newest collections, while a concentration of golf technology products and service providers will exhibit and demonstrate on the Show floor and in a new “Tech Talk” series on the event main stage.

The caliber of participating vendors and professional programming has attracted PGA Professionals and buyers from top golf clubs, resorts and retail facilities including Bandon Dunes Golf Resort, Congressional Country Club, Haggin Oaks, Kiawah Island Golf Resort, Medinah Country Club, Pinehurst Resort, The Broadmoor Torrey Pines, Dick’s Sporting Goods, GolfSmith, PGA Tour Superstores, Play It Again Sports and The Golf Warehouse among others.

Returning to the heart of Las Vegas Fashion Week and the beautiful Venetian Resort Hotel Casino, the PGA Expo is three action-packed days of business, education, professional networking, and of course, FUN, in Las Vegas.

  • Preview new equipment, fashion, accessories and more by 200 top companies and brands in the upscale Venetian Ballroom (Aug. 20 & 21)

  • Test the latest equipment at the outdoor Demo Night (Aug. 19) or on the PGA Expo floor at the Club Performance & Testing Center

  • Learn the most innovative advancements in golf technology at the new PGA Expo Technology Symposium and Tech Talk series on the Main Stage

  • Speak to PGA leadership and our industry’s designers, inventors, owners, retailers and business leaders

  • Participate in hands-on, high impact teaching and business education programs
    (space available basis for media attendance)

  • Network with industry colleagues at Demo Night, on the PGA Expo floor and at the annual Industry Reception ~ returning to Lagasse’s Stadium in Palazzo Resort Las Vegas

  • Experience Las Vegas Fashion Week - PGA Expo is held simultaneously to six fashion trade shows in The Venetian and Sands Expo and Convention Center. Fashion week buyers have full access to the PGA Expo Show floor creating a unique opportunity for golf apparel vendors to reach a new market.

For those of you who have registered, we're glad you will be joining us. For those who haven't, you may still pre-register and pick up your badge on site. (More info at the registration section below.)

In advance and as always, thank you for your support of the PGA Expo, The PGA of America and the exhibiting companies.

Please contact me if I may be of special assistance.

Best Regards,

Sherry Major
Media Consultant
716.662.3855 (office)
or 305.318.5208 (mobile)

Table of Contents:    
Exhibitor Information  
Attendee Information  
Show & Special Event Information  
Media Specific Information  
Exhibitor Information
Exhibitor Product Launches & Company News
Click here for a link to exhibitor Show news releases
Exhibitor Directory
The 2013 PGA Expo features more than 200 top golf brands across all sectors of golf including market leaders, industry veterans and fresh new faces to the golf market.

See a full exhibitor list here.
Exhibitor Highlights
PGA Expo 2013 Floor Plan
View Floor Plan
Attendee Information
More than 4,000 industry professionals are expected to attend the 2013 PGA Expo including top retailers from influential golf and retail facilities such as:

Resorts: Arizona Biltmore; Bandon Dunes Golf Resort; The Boulders; Caesars Entertainment; Fairmont Hotels & Resorts; Golden Nugget Las Vegas; Horseshoe Bay Resort; Indian Canyons Golf Resort; Indian Wells Golf Resort; JW Marriott Wildfire Golf Club; Kah Nee Ta Resort & Spa, Kiawah Island Golf Resort; Marriott Sawgrass; MGM Resorts International; Pebble Beach; PGA Village, Pinehurst Resort; The Broadmoor; Torrey Pines; Wynn Golf Club

Management Companies: American Golf; Century Golf Partners/Management; Fox Golf Management; KemperSports; OB Sports; Troon Golf; Legendary Golf Management; USGA

On-Course Shops: Austin Country Club; Bel-Air Country Club; Big Canyon Country Club; Big Horn Country Club; Brentwood Country Club; Cascata; Congressional Country Club; Coronado Golf Course; Del Mar Country Club; Desert Mountain Club; Escena Golf Club; Fallen Oak, Grayhawk Golf Club; Haggin Oaks, Las Vegas National Golf Club; Medinah Country Club; PGA West; Rancho La Quinta Country Club; Red Rock Country Club; Santa Barbara GC; Southern Highlands; The Club at Las Campanas; The Los Angeles Country Club; The Madison Club; The Mirabel Club; The Olympic Club; Talking Stick; The Quarry; The Polo Club of Boca Raton; Toscana Country Club; TPC Las Vegas; TPC Summerlin; Troon – Classic Club; Walters – Bali Hai; Royal Links; Wolf Creek & Paradise Canyon

Off-Course Shops: Amazon Services; Austad’s Golf; Dallas Golf; Dick’s Sporting Goods/Golf Galaxy Golf Headquarters;; Golftec Headquarters; Korman Sports; Las Vegas Golf & Tennis, Lumpy’s Golf; Pete Carlson Golf & Tennis, PGA Tour Superstore; Play It Again Sports; The Golf Warehouse/TGW

International: Troon – Costa Baja, Mexico; Honolulu Country Club; Kapalua – Hawaii; Ko Olina; Malaysia, Waialae Country Club
Show & Special Event Information
Host Facility & Show Hours
The 2013 PGA Expo returns to the heart of Las Vegas Fashion Week at the Venetian Resort Hotel Casino and will be open Tuesday, August 21, 9:00am to 5:00pm, and Wednesday, August 22, 9:00am to 4:00pm.
Overview Fact Sheet
View Event Fact Sheet
General Schedule of Events
The 2013 PGA Expo schedule of events offers PGA Professionals and buyers access to a diverse menu of industry programs to build their businesses while sourcing a multitude of new merchandise.

View schedule of events here.
PGA Expo Instructional Workshop
Mike Malaska, PGA, will present one high-impact workshop at the 2013 PGA Expo Instructional Workshop, sponsored by Orange Whip Trainer, on Monday, August 19, 4:00-6:00p.m., just prior to the PGA Expo Demo Night at theTaylorMade Golf Experience (formerly the Callaway Golf Center), located just off the Las Vegas Strip. Malaska, the 2011 PGA of America Teacher of the Year, Worldwide Director of Jack Nicklaus Golf Academies and PGA Director of Instruction for Superstition Mountain Golf and Country Club in the Phoenix metropolitan area, will present “Understanding and Developing Your Student’s Athletic Personality" to fellow PGA Professional instructors that will include checkpoints for evaluating the player physically and uniquely developing their game skills. also will address the effective use of the latest technologies while avoiding confusing or misleading data relative to the capabilities of students. The workshop is presented under the umbrella of the industry-wide Golf 2.0 initiative and includes specialized instruction for women and junior players.

Read the full news release here.
Complimentary transportation will be provided to workshop participants from The Venetian Tour Bus Area (Bays 8-11) with departures at 3:00 and 3:20pm.
PGA Expo Demo Night
The 2013 PGA ExpoDemo Night features product testing, instruction workshops, professional networking and a social golf outing at the TaylorMade Golf Experience (formerly the Callaway Golf Center), just off the Las Vegas Strip, on Monday, Aug. 19, 6:00-9:00 p.m. PGA Professionals, buyers and industry leaders will be able to field test the newest equipment, training aids and accessories first hand at the facility's two-tiered 113-stall lighted driving range, plus the putting and chipping greens. The facility's Divine Nine, a nine-hole lighted par-3 course, will be the site of a social golf outing. (Must be registered for the PGA Expo for Admittance.)

Additional details about Demo Night here.
Tee Sponsor:  
*Demo Night Participating Companies (as of 8/7/13)
Callaway Golf Company King PAR Corp, Olimar Scan 4 Beer
Cobra Puma Golf L2 Traditional Putter Stitch Golf
Dogleg Right Corp Laser Focus Golf Sure Foot Corp
Ernest Sports Mantis Golf Swing Catalyst
Ezee Golf Misty Mate Inc TaylorMade - adidas Golf
Feedback Enterprise, LLC NIKE Tour Edge Golf
Flex Putter Orange Whip Trainer Trackman
FlightScope Path 2 Putt Where DAT Geaux Golf
Foresight Sports Perfect Pitch Golf Company Wilson Golf
Jumbo Max Grip PING  
Kenny Giannini Putters Pukka Headwear  

Complimentary Customized Demo Night Cap to the first 1,000 guests!
Sponsored by:

Shuttle Service:
  • Complimentary buses leave the Venetian every 20 minutes beginning at 4:30pm for the short ride down the strip to the Las Vegas Golf Center. Parking is extremely limited.
Free Media Spots in the Divine-Nine Golf Outing (Limited Time/Limited Availability)
The Divine-Nine industry golf outing provides PGA Expo attendees with the opportunity to play a fun round of nine-holes while testing new products on theTaylorMade Golf Experience nine-hole lighted par-3 course. The outing includes refreshments, green fees, club rental (if needed) and cart.

Contact Sherry to participate at smajor@reedexpo.com.
More than 200 golf companies and brands will showcase the newest equipment, training aids, fashions, accessories and services in upscale, all-inclusive exhibits in the Venetian Ballroom including top names in golf such as:

Callaway Golf Foresight Sports SKLZ
COBRA Full Swing TaylorMade Golf
Ernest Sports Nike Golf Trackman
FlightScope PING Wilson Golf
See the full list here    
adidas Golf Donald Ross Sportswear PGA Authentic
AHEAD Dunning Golf PING Apparel
Antigua Ecco Pukka Inc
Ashworth EP Pro PUMA
Bermuda Sands Fairway & Greene Straight Down
Bobby Jones FJ Tom Morris International
Brooks Brothers Gear for Sports Travis Matthew
Callway Golf Apparel Greg Norman Collection Under Armour
Cutter & Buck Hugo Boss Zero Restriction
See the full list here    
CHAMP/MacNeill Engingeering EZLinks Golf St. Andrews Products
Club Glove/West Coast Trends Inc Golf Genius Software Sterling Cut Glass Co Inc
Daphnes Headcovers Navika Yamaha Golf-Car Company
Easy Picker Golf Products Ship Sticks  
See the full list here    
PGA Expo Main Stage
The PGA Expo Technology Symposium
Tuesday, Aug. 20, 3:00 p.m. - 5:00 p.m.
The Venetian Grand Ballroom, Show Floor Main Stage

Golf Digest’s Mike Johnson will moderate two panel discussions: (1) Better Equipment Technology and How to Sell it to Your Customers and (2) Teaching with the Latest Technologies. Both discussions will feature a select panel of leading designers to discuss how innovations in equipment, ball flight simulators and club/ball fitting are impacting how professionals teach and merchandise equipment.

Panel 1: Better Equipment Technology and How to Sell it to Your Customers
3:00 p.m - 4:00 p.m.
Panelists: Marty Jertson, PGA, PING; Austie Rollinson, Callaway Golf; Tom Stites, Nike Golf; Benoit Vincent, TaylorMade Golf

Panel 2: Teaching with the Latest Technologies
4:00 p.m. - 5:00 p.m.
Panelists: Henri Johnson, FlightScope; Brian Farley, Full Swing; Rick Cuellar, Foresight; Doug Rikkers, PGA, Golf Tec

The PGA Expo Technology Symposium is part of the PGA Education Conference. Media will be provided with special seating.

PGA Expo Fashion Designer Panel
Wednesday, Aug. 21, 9:00 a.m. - 10:00 a.m.
The Venetian Grand Ballroom, Show Floor Main Stage

The PGA Expo Fashion Designer Panel returns to the Main Stage and features:

  • Mossimo Giannulli of G/Fore
  • Chris Rosaasen of Travis Mathew
  • Tim Dally of Tom Morris

Golf Digest Fashion Director Marty Hackel and Golf Channel fashion aficionado Win McMurry once again will moderate the lively discussion of the latest trends and crossover merchandising opportunities of golf, resort and lifestyle apparel.

Tech Talk Live Demonstrations
PGA Professionals and golf retailers will be able to learn the benefits of using the latest software to increase facility revenue during new live Tech Talk Demonstrations on the Main Stage, Tuesday & Wednesday, Aug. 20-21. The new Tech Talk area of the Show floor will focus on the latest Point of Sale systems, tee time reservation programs, league scheduling, online retail/ecommerce, and other revenue generating software. Each featured company in the Tech Talk area will present a 15-minute "Let's Talk Tech" session on the Main Stage detailing the benefits of the technology they are offering.

Tuesday, Aug. 20
• 10:30 a.m. - Scan 4 Beer, mobile technology to increase on-course concession sales
• 10:50 a.m. - Golf Genius Software, Golf LeagueGenius/GolfTripGenius
• 11:10 a.m. - GolfMDs, social media, web technologies and video interaction for teaching professionals
• 11:30 a.m. - eShop4Golf, customized digital golf shop software

Wednesday, Aug. 21
• 10:30 a.m. - eShop4Golf, customized digital golf shop software
• 10:50 a.m. - Szen Corporation, business management software
• 11:10 a.m. - belongSUITE, sales, communication & design technology solutions
• 11:30 a.m. - Golf Genius Software, GolfLeagueGenius/GolfTripGenius
• 12:05 p.m. - GolfMDs, social media, web technologies and video interaction for teaching professionals

PGA Expo Education Conference
PGA Professionals and industry leaders will have the opportunity to build their professional expertise with new, in-depth educational offerings including a hands-on Instructional Workshop with Mike Malaska; the PGA Fast-Track to Leadership Development Seminar; a new PGA Expo Technology Symposium; player development sessions from the PGA’s Certified Professional Program 2.0; numerous AGM and PGA Education Seminars; new Peer-to-Peer Roundtables and condensed certification sessions offered by FlightScope and U.S. Kids Golf.

View full conference schedule here.

Read the education conference news release here.

*To attend any of the PGA Golf Exhibitions education seminars, presented Aug. 21-22, at The Venetian, please contact Sherry Major to reserve a seat. Media seating is limited and available on a first-come, first-served basis.
Equipment and Instruction Section
The PGA Expo floor will showcase the latest equipment, ball-flight monitors, simulators, clubfitting systems, and teaching and training aids. The “practice” area is anchored by an expanded putting green with turnkey kiosks for putter companies as well as the new Performance and Club Testing Center, which will allow hands-on testing of the latest equipment and training aids.
2013 Club Performance & Testing Center Participants (as of 8/7/13)
  • Callaway Golf Company
  • FlightScope
  • Foresight Sports
  • PING
  • Players Turf
  • TaylorMade-adidas Golf
  • Tour Edge Golf
Tech Talk Exhibits
PGA Professionals and golf retailers will be able to learn the benefits of using the latest software to increase facility revenue at the new Tech Talk area of the Show floor, featuring the latest Point of Sale systems, tee time reservation programs, league scheduling, online retail/ecommerce, and other revenue generating software. Each featured company in the Tech Talk area will present a 15-minute "Let's Talk Tech" session on the Main Stage detailing the benefits of the technology they are offering.
Fashion Row, Las Vegas Fashion Week & Apparel Companies
The 2013 PGA Expo will again focus on fashion, conveniently positioned among six fashion trade shows during Las Vegas “Fashion Week” to allow PGA Professionals and buyers to take advantage of multiple business and networking events among the fashion shows. “Fashion Row,” complete with mannequins displaying the latest golf apparel, will greet PGA Expo attendees in the hallway of the Venetian ballroom as they register and prepare to enter the exhibition hall each day.

Some of the brightest brands in apparel will be showing off their newest designs at the 2013 PGA Expo, including:
adidas Golf Donald Ross Sportswear PGA Authentic
AHEAD Dunning Golf PING Apparel
Antigua Ecco Pukka Inc
Ashworth EP Pro PUMA
Bermuda Sands Fairway & Greene Straight Down
Bobby Jones FJ Tom Morris International
Brooks Brothers Gear for Sports Travis Matthew
Callway Golf Apparel Greg Norman Collection Under Armour
Cutter & Buck Hugo Boss Zero Restriction
PGA Expo Industry Reception
The PGA Expo Industry Reception returns in 2013 to Lagasse Stadium in the Palazzo Las Vegas Resort on Tuesday, Aug. 20, 5:30 – 7:30 p.m. The event's most popular networking event is free to all PGA Expo attendees and features beer, wine, hors d'oeuvres, and music. Lagasse's Stadium combines Emeril Lagasse's signature cuisine and kicked-up game day eats with more than 100 HD TVs including a 9 foot x 16 foot main TV, luxury boxes, plush stadium-style seating, billiard tables, and an outdoor patio. (Show badges required for admittance.)
New Product Zone
The New Product Zone is one of the most popular areas on the Show Floor because it is the best place to see all the newest merchandise in one location. In 2013, the New Product Zone is being expanded to accommodate growing interest by exhibitors and attendees and will be segmented by equipment, apparel and accessories. VIP buyers will vote for the top three best new products, awarded Tuesday afternoon.
PGA Member Business Center
PGA Professionals will have access to a multitude of services, workshops and Association staff at the PGA Member Business Center in The Venetian, Aug. 20-21, during Show hours. In addition to Association representatives from Golf 2.0, education, employment, insurance, and membership services departments, The PGA of America will offer complimentary employment workshops and a PGA Town Hall, where members can engage directly from PGA ledaers on the Association's most pressing topics. PGA Professionals may earn up to 20 MSR credits through participtaion in various PGA Expo Events.

View more information on PGA Member programs here.
AGM Summer Forum & Product Review
The Association of Golf Merchandisers (AGM) will host the AGM Summer Forum at the PGA Expo in Las Vegas on Monday, Aug. 19, 12:00 - 4:00 p.m., featuring a new fashion-merchandising format to include a retail trends roundtable and luncheon; a Tour of Clubs (Bali Hai GC, Las Vegas Golf & Tennis); and the AGM Product Preview & Reception, 4:00 - 5:30 p.m., at The Venetian. The AGM Summer Forum is open to all pre-registered PGA Expo golf buyers an /merchandisers and transportation will be provided from The Venetian to all AGM events. Advance registration is required at www.pgaexpo.com/AGMForum..

The AGM also will be located on the Show floor in booth #108.
Media Specific Information
Media Registration
All media who pre-register as of August 16th will receive email confirmations of media badge approval by August 19th. Please bring the email confirmation and your photo identification to pick up your media badge at the Media Center located conveniently in the PGA Expo Media Center in Veronese Meeting Room #2501B, adjacent to the PGA Expo Show Floor in the Venetian Ballroom (Level 2). Media MAY register on site with proper media credentials and photo ID.
PGA Expo Photos
2013 PGA Expo photos will be available online at www.pgaexpo.com/media immediately following the show.

2012 PGA Expo photos are available immediately here.
Online Exhibitor Media Materials
In an effort to be more environmentally friendly, the PGA Expo is offering a “green” alternative to printed exhibitor media resources on site. Please use our online Exhibitor Directory to access uploaded media materials to exhibitor listings. If we may provide any special assistance contacting an exhibitor, please let us know.
Media Center (Venetian Ballroom, Level 2, Veronese Meeting Room #2501B)
    Aug.19 • 4:00p.m. - 5:30p.m. - Demo Night Badge Pick Up
    Aug. 20 • 8:00a.m. - 5:00p.m.
    Aug. 21 • 8:00a.m. - 4:00p.m.
  • Interview facilities, working/filing stations and Internet/computer/printer access are available in the Media Center
  • Coffee and water are provided for media. Lunch may be purchased at The Venetian food court or from vendors nearby the Show floor.
  • PGA Worldwide Golf Exhibitions Industry Vice President Ed Several is available for onsite interviews - schedule requests with Sherry Major.
  • Media Contact Information: Sherry Major (mobile) – 305.318.5208
Exhibitor Media Contacts
Access a database of media/PR contacts representing exhibiting companies at the PGA Expo here.
Exhibitor Assistance
We have an outreach program for journalists needing to secure product information from a category/group of exhibitors. Send Sherry your exhibitor request, information deadline, media contact info for exhibitors to reach you we will share your request with exhibitor PR professionals.

Separately, the online exhibitor directory now has a public relations contact component where exhibitors are able to provide you directly with their public relations representatives name, phone and email information.

We also would be happy to help with exhibitor contact information and, when we are able, assistance in scheduling a meeting with an exhibitor spokesperson on site. Contact Sherry.
Daily Media E-Newsletter from the Show
PGA Golf Exhibitions will distribute a daily media newsletter during Show days that will include that days summary, Show announcements, PGA announcements & links to exhibitor releases, photos, pga.com and more. If you would like to be included on the newsletter distribution list, please contact Sherry at smajor@reedexpo.com.
www.PGAExpo.com & PGA.com
The official website of the PGA Expo, www.pgaexpo.com, will be updated daily from Las Vegas provides access to exhibitor information, special events, Show & exhibitor news releases, a selection of photos and the event logo for media editorial use. Additionally, PGA.com will provide daily coverage of news, vendors and Association events.
Hotel & Travel
Low-cost, quality housing is still available. If you haven’t made your reservations, we can help. Just phone 800-PGA-EXPO for the Expo housing vendor, or reserve online at www.pgaexpo.com/travel.
Special Requests
We are here to help make covering the Show, The PGA and the exhibitors easier. Let us know what we can do! Contact Sherry Major at 716.662.3855 (office) or 305.318.5208 (mobile).

The PGA Expo and PGA Merchandise Show are organized in partnership with The PGA of America.
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