PGA SHOW BUYING & EDUCATION SUMMIT WORKSHOPS

We are pleased to bring you seven education workshops presented by the PGA of America and the Association of Golf Merchandisers. With various sessions and one low-priced all-access education pass, you can easily keep your pulse on the latest insights and trends

RELEVANT TRAINING RESOURCES FOR GREATER JOB IMPACT

Date: Monday August 9, 2021

Time: 2PM PST

MSR: 1

Presenter: Dawes Marlatt, PGA

We will review and examine resources and training tools available to you supporting the PGAs lifelong learning strategy in your chosen career path.

WANT TO GENERATE MORE REVENUE?

Date: Monday August 9, 2021

Time: 2:45PM PST

Presenter: Will Robins, PGA

Attend this 35-minute session to learn how PGA coaches are receiving new revenue through PGA of America coaching tools and leads.

“Revenue-wise, these leads have brought in a couple thousand dollars. I’m converting those taking a single lesson into staying for a series, and we’re getting referrals from these students. We don’t advertise at all, and it’s amazing to see how many people are coming in.”  

Tim Riese, PGA Coach 

BUILDING YOUR TEAM IN A POST COVID WORLD

Date: Monday August 9, 2021

Time: 3:30PM PST

MSR: 1

Presenters: Scott Kmiec, Chris Kulinski, Craig Kirby, Joe Assell

Learning objectives include:

  • Recruiting strategies
  • Diversifying your operation
  • Retention of talent

JOB TRANSITION AND CAREER PLANNING – GET PREPARED FOR YOUR NEXT JOB NOW, REGARDLESS OF YOUR AGE

Date: Monday August 9, 2021

Time: 4:15PM PST

MSR: 1

Presenters: Ken Ferrell, Ed Winiecki, Michael Leemhuis

Learning objectives include:

  • Tips for job search planning
  • What employers are looking for
  • Material review
  • Career Transition - Asst to HP, HP to GM, Employed to retirement

TOP TRENDS IN SOCIAL MEDIA TODAY, PRESENTED BY AGM

Best Practices to Achieve Proven Results in 2021 and Beyond

Date: Tuesday, August 10, 2021

Time: 8:15AM PST

Presenter: Jennifer Morton, Marketing Manager, Association of Golf Merchandisers

This program provides an overview of the latest trends in social media, content creation suggestions, and focuses in on best practices for creating a thriving community on Facebook, the power of Instagram, and how to tell a story through video. Walk away with proven tips and practical ideas to improve your brand's social media reach and engagement.

PGA BUSINESS MANAGEMENT SIMULATION

Date: Tuesday August 10, 2021

Time: 9AM-12PM PST

MSR: 3

Presenters: Dawes Marlatt, PGA, Todd Sammons, PGA

The PGA Business Simulation will deliver real world scenarios that align a primary focus on improving marketing, sales, leadership, revenue management and financial management at a golf facility. You will apply operational skills to successfully manage a public and/or private golf facility business. While working in teams you will compete for market share and exchange experiences to create a high performing business.

STATE OF RETAIL ROUNDTABLE, PRESENTED BY AGM

Date: Tuesday, August 10, 2021

Time: 4PM PST

Facilitators: Jennifer Roddy, Vice-President, AGM and Patrick Casey, President AGM

Interactive discussion on the state of business at golf retail facilities.