Contributor Profile

Tracy Moffatt

Job TitleOwner/Consultant

Company NameK&K Consulting, President AGM

Tracy Moffatt has been an Association of Golf Merchandisers (AGM) member since 1998 and a vital part of the AGM Education Team since 2000. She was the 2009 recipient of the AGM Educator of the Year Award and is currently in her second term year as the AGM President. Tracy presents seminars and workshops for Golf and Retail Industries worldwide. She is a regular presenter for the PGA of America and was the 2014 recipient of the Southwest Florida Chapter's Henry B. Watkins Award. Tracy began K&K Consulting in 2002 to offer more in depth merchandising assistance to AGM Members, Golf and other Retail Operations. She works with facilities worldwide to develop Open to Buy plans, implement sound inventory management and control, establish excellent merchandising standards and offer necessary training to improve profitability. In 2010 she became an Adjunct Professor at Florida Gulf Coast University in Estero, Florida and currently teaches Advanced Golf Merchandising Operations for the PGA Professional Golf Management program. Tracy worked for seventeen years as a Senior Merchandise Manager for the JCPenney Company before heading to the Golf Industry where she was the Golf Shop Manager at a Private Country Club in Naples, Florida for nine years. Tracy and her husband, Mark, a PGA Certified Instructor and Director of Instruction at Shadow Wood Country Club, reside in Naples, FL.

Conference Sessions

  • Complimentary Session- Retail Roundtable-Best Practices in the Industry

    August 13, 2019, 1:00 PM - 2:00 PM, Venetian - Marcello 4405

    The landscape of retail continues to change at a rapid pace. Join your colleagues for an interactive discussion surrounding the state of business and best pra...

    • Language: English
  • Key Metrics for Success

    August 14, 2019, 11:15 AM - 12:15 PM, Venetian - Marcello 4402

    This session will focus on analyzing current business and growing future business using the Key Retail Metrics: Sales, Cost of Sales, Gross Profit, Inventory Tu...

    • Language: English

We use cookies to operate this website and to improve its usability. Full details of what cookies are, why we use them and how you can manage them can be found by reading our Privacy & Cookies page. Please note that by using this site you are consenting to the use of cookies.