Contributor Profile

Cary Cavitt, PGA Life Member

Job TitlePresident

Company NameCary Cavitt Corporation

PGA Life Member Cary has began working at golf golf clubs in 1975 as a young teenager. During these years he has observed and learned what truly brings customers back. Cary's zeal to find out what customers want has been his driving passion in building a successful career as a PGA Golf Professional. After receiving a B.A. at the University of Michigan and an M.A. at Eastern Michigan University, Cary then went on to receive his PGA Membership and become an award-winning Head Golf Professional at various clubs in the Midwest before founding Service Starts With a Smile Seminars. ​​Cary's expertise is in the area of customer service. Having authored eight customer service books, Cary has an experienced understanding of how to win the customer and exceed his or her expectations. As founder of Service Starts with a Smile Seminars (, Cary travels throughout the US speaking on the key to winning more customers. "Thank you for an outstanding presentation with Creating a Excellent Club Atmosphere. Every peer, member, and friend has asked me about the best thing I saw or experienced at the 2018 PGA Show and without a doubt it was your presentation." - Marvin G. / PGA Pro - Forest Hills CC "Just a big THANK YOU for the helpful presentations you did at the PGA Show. I attended 2 of your presentations and was so fired up to return home and create an action plan to use the things you taught us. Thanks so much! - Jeff J. / Director of Golf - Mountain Brook Club "Thank you very much for your wonderful seminars at the PGA Merchandise Show this last week. I have been a big fan of yours for several years, so it was great to see you in-person. My staff receives a copy of "The Enjoyable Golf Club Experience" on the first day of their employment. Your book helps me set the stage for customer service expectations." - Bill M. / PGA Head Pro - Eugene CC ​"Thank you so much for assisting us with getting the concept of being a customer service superstar out to all our employees!" - Forest Highlands Golf Club - Flagstaff, AZ

Conference Sessions

  • 5 Pillars of a Successful Golf Professional

    August 13, 2019, 7:30 AM - 8:30 AM, Venetian - Marcello 4405

    Examine every successful PGA Professional and you will find that they all have winning traits that make them outstanding on the job. In this session, PGA Life ...

    • Language: English
  • Growing Amenities and Membership

    August 13, 2019, 11:15 AM - 12:15 PM, Venetian - Marcello 4405

    Presented by PGA Life Member Cary Cavitt, you will learn how to promote and attract new golfers to your facility with improved and professional amenities. With...

    • Language: English

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